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“It isn’t enough to release a ‘gender-neutral’ toy when your product range is still otherwise heavily gendered,” she tells NewNowNext. She believes that, instead of adding a third category to an existing market, it makes more sense to de-gender sex toys altogether. However, to some, like Lauren Clair, founder and director of online sex toy retailer Nikki Darling, this form of marketing does a disservice to people. After receiving praise for its inaugural release in the category, other manufacturers followed suit. It is a serpent-like, double-ended dildo-vibrator that can be used as a rabbit vibe, cock ring, G-spot stimulator, etc. In 2014, Picobong released the Transformer, which they claimed was the world’s first gender-neutral sex toy. Sex toy rainbows!! You should have seen me scurrying to collect all the sex toys lying all over my house while the internet installation people were over… I scurried upstairs and took this pic unbeknownst to themĪ post shared by Spectrum Boutique on at 11:35am PDT
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“Because the world still operates within the binary, we have to bridge the gap so that people who haven’t heard the term ‘nonbinary’ can still feel that a gender neutral product speaks to them.” “I think the toy industry has just begun to realize how making sex toys gender-neutral or appealing to someone of any gender is not only more inclusive, but also means that a wider audience can enjoy their creations,” Zoe Ligon, sex educator and proprietor of progressive online sex toy emporium Spectrum Boutique, tells NewNowNext. But thanks to small retailers and some outspoken sex bloggers, that’s changing. As a boy who was given the Hot Wheels Happy Meal when he wanted the Barbie version, it seems to me that the adult toy market isn’t much different from children’s, especially in terms of gender expression. However, not all of us identify with what gendered stereotypes purport. They’re black or blue, discreet, and resemble items you would find at the local mechanic.
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The opposite, of course, is true for men. Toys designed for women are generally pink, speckled with glitter, and feature feminine touches like flowers and butterflies. As is true with most playthings, sex toys are obnoxiously gendered.